Nature’s Pet is a pet food and supply company. They make their products with all-natural, safe, and sustainably-sourced ingredients. In honor of National Pet Day, Nature’s Pet will offer customers 25% off their entire purchase. You will use Canva to design a post for their upcoming campaign.

To prepare to design the post, review information about the campaign’s goal and target audience, and the company’s brand voice:

• Campaign Goal: Drive traffic to the Nature’s Pet website
• Target Audience: Pet owners between the ages of 25 and 34
  • According to your research, people in this age group care about things like animal rights, sustainability, and environmental protection. They also tend to favor soft, natural colors and simple designs.
• Brand Voice: Casual, warm, friendly, and sincere