This retention email was written as part of the online Coursera course, Think Outside the Inbox: Email Marketing. This sample retention email invites and informs the customer, adhering to the following criteria.
Review each section of the email:
- The subject line tells the reader what you are offering and grabs their attention.
- The body includes personalized, inviting language that introduces the app. It describes the app’s features, the free trial being offered, and how the app will benefit the reader. It is clear, concise, and conversational and addresses the reader in the second person.
- The call to action tells the reader what to do, based on the campaign’s goal. It is two-to-five words long and is formatted to stand out.
- The closing is sincere and expresses gratitude to the reader for their business.